Address: 55 Groton St. Pepperell, MA 01463

Phone: 978.433.4910

June 2022 Update

To my loyal & valued customers,

I hope everyone had an eventful and fun Memorial Day weekend. Summer is supposedly now “kicked off”. Our area rivers are beginning to recede which speaks to the fact that we need rain. Both the Squannacook and Nissitissit still have fish to go after but you have to choose your spots and times. I will gladly recommend some places to go on both rivers. Feel free to call or email for advice.

The Swift River is running a bit high but still has fish. The stocking on the Swift will take place as usual by July 1st. The Millers is beginning to warm but there are plenty of evening rising fish to chase. Vermont is doing a very fine job of stocking 7 Trophy rivers and provides everyone with ample opportunities statewide to catch some outsize Rainbows, Browns, and Brookies. I have fished several of these rivers lately and can put you on fish. A 2 day trip to Vermont will open up many places to go and provide you with lots of new water. Call for details!

New Hampshire is opening up many rivers and streams with their Memorial Day stocking. The Amonusac, Saco, Pemi, and Ellis are all stocked and within driving distance even if only for a day trip. Have fun, branch out, and enjoy some new water.

Recently a client from the shop left her late husband’s rod and reel behind at a branch of the Ware River. It was an oversight that had negative consequences. She went back to retrieve the rod and reel and they were gone. They had tremendous sentimental value to her and would like to get them back. It was a Thomas & Thomas rod and Bogdan Trout reel. If you hear of anyone finding them or happened to find them yourself, please contact the shop. There is a reward offered. I’m hoping that we can get the word out to as many fly people as possible so as to reunite the items with their owner. Please call the shop @ (978) 433-4910.

Enjoy the great weather, leave your office behind and find a spot to practice your fly fishing craft real soon.

Regards and See You on the Water,
Charlie Shadan

ESFS Upcoming Events – 2022 Classes

There will be another Beginners Learn to Fly Fish school on October 2, 2022.

Call or email the shop for details and to sign up.

ESFS Guide Service

Bryan Parker will be spearheading a new ESFS offering of guide service. We will be guiding both for cold as well as warm water species. Please call or e-mail the shop for pricing and schedule availability for Bryan and Scott.

ESFS Thoughts on a Purchase of a new Outstanding Rod:

Many considerations are given to thought when making a substantial purchase of one kind or another – in this case a new High-Grade fly rod. Here are some ideas that may resonate with you:

1) Purchase the rod for the “rule” – meaning that it should be the rod that you will fish most often when you venture out to your most frequented rivers or ponds. Make sure the rod fits the geography where you want it to perform.

2) Have the rods’ taper explained in detail to you. Make sure that you cast it, if possible, before shaking your head vertically as a sign of ownership.

3) Check on the rods’ guarantee from the company of origin. Misfortunes are a part of fly fishing!!

4) An outstanding fly rod gets “better with age” – Meaning that as your skill set develops over time your new rod will actually perform better! You will extract features from the rod that were “hidden” from you but now benefit your enhanced skill set.

5) Realize that the fine instrument you purchased will never lose its’ efficiency. It’s not like milk over time – it will not go bad!

6) While price is important, it should not be the overriding reason for purchase. Treating yourself to a new finely detailed rod that meets all of your expectations will be worth the price. If your purchase price causes you to “eat hamburger helper” for the next year or so – Don’t buy the rod.

The feeling of quality workmanship and increased efficiency in your hand has subtle benefits over time that truly move the needle of enjoyment.

Come in to see the line-up of new Thomas & Thomas and Hardy Rods that are truly at the top of their class. I can assist you with all of your requirements.

Internet Purchasing vs. ESFS Purchasing

When you take a look at the rewards program being offered and all the products I carry for your needs, it should become apparent that I’m trying to meet the needs of everyone in the fly fishing community.

Please look closely at the rewards program in conjunction with your purchase needs as I can confidently make the claim that with the rewards program the Evening Sun Fly Shop is the least expensive fly shop in America – Bar none!! There is no fly shop that I know or any conglomerate, mega box store that competes with my prices.

Internet PurchasingEvening Sun Purchasing
Can’t see or touch productSee, touch and feel before you buy
Often you pay for freight/shippingNo freight/shipping charges
No custom fitting on waders or boots, sunglasses, or any item where sizing is criticalTry it on before you buy it. Sizing is critical to your purchase
Not usually a knowledgeable, trained person to talk to who has used the product(s)Well skilled, trained people to talk to and explain your needs
Minimal if at all rewards programA rewards program that yields up to 31% for your purchasing. Unheard of in the industry!!!

These are at least 5 reasons to consider calling, stopping in or e-mailing the shop before you CLICK the mouse. You will help to support a local business that truly cares for you as a client and you will pay no more and always get FREE shipping to your door. Please try us out!!

So you think you know everything?

The ESFS will be running every month interesting factoids…

If you’re an avid fan of tennis, no doubt you’ve already got June marked on your calendar. The sport’s most prestigious tournament, Wimbledon, draws millions of viewers each year. Wimbledon is the oldest Grand Slam tournament. It was founded in 1877 followed by US Open in 1881. 

CUSTOM Bamboo Rod for Sale

2 piece custom Gove Hill Bamboo Rod 7ft 4wt for sale at the shop. Custom designed for me. I chose to buy an alternative rod so this gem is for sale here. Priced at $895. Price Now dropped by $100.

New Fly Tying Items

New items that have arrived at the shop:
1) Lots of different soft hackle skins for wet flies and emergers
2) A very beautiful Red Fox skin that I have placed into pieces
3) A very different and unique Silver Fox skin – cut into pieces. Both these skins can be used for Streamers, tailing material, and dubbing needs.
4) New Streamer and Wooly Bugger Hackle. Lots of new colors including dyed grizzly specimens.

Millers River maps

Finally in. Come and take a look at the latest & greatest map created by the shop for this river.

Squannacook and Nissitissit maps

Get your map of the local rivers – the Squannacook & Nissitissit that I created in the store. 700+ copies have already sold to date. These maps will make great gifts.

Deerfield River maps

Announcement: I have finally finished the third map in the series: Come in and get your new copy of The Deerfield River Map.

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