Address: 55 Groton St. Pepperell, MA 01463

Phone: 978.433.4910

December 2021 Update

To my loyal & valued customers,

Happy Holidays and Merry Christmas to all from everyone at the fly shop. Hard to believe that another year has passed us by. Here we stand amidst a legendary pandemic embracing a perfect getaway from the clutches of covid-19. Is there a better way to distance, relax and enjoy Mother Nature? If there is, please let me know as I might take up that activity as well.

As I have reminded everyone before, the fly shop has gift certificates for your loved ones to purchase on your behalf. If they ask what do you want for Christmas, please direct them to the shop and I will mail out the certificate the same day. The certificate is so handy for you in choosing what it is you need to complement your fly fishing needs. Apply it to a new rod, waders, boots, fly tying equipment, or a new reel. Real easy and flexible to do.

For those brave and hardy souls, we still have open water on all area rivers. The Nissitissit and Squannacook rivers have fish from the September stocking. Reports have been good from several folks visiting the shop. Head guide, Bryan Parker, has had several clients catch 4-6 fish on his outings. The Swift River is always a good bet as well. Catch a warm day, grab a buddy, pack some coffee and lunch and get ’em before the herons do!!

Regards and See You on the Water,
Charlie Shadan


December Sales Event

1) Purchase a new pair of waders and boots (any models and prices) and receive an additional $50.00 gift certificate from the shop.
2) Purchase a new fly rod (any model or price) and receive a 25% discount on a new fly line.
3) Purchase $100.00 in fly tying supplies of any nature and receive a gift certificate worth $20.00 from the shop


ESFS Guide Service

Bryan Parker will be spearheading a new ESFS offering of guide service. We will be guiding both for cold as well as warm water species. Please call or e-mail the shop for pricing and schedule availability for Bryan and Scott.


ESFS Thoughts on a Purchase of a new Outstanding Rod:

Many considerations are given to thought when making a substantial purchase of one kind or another – in this case a new High-Grade fly rod. Here are some ideas that may resonate with you:

1) Purchase the rod for the “rule” – meaning that it should be the rod that you will fish most often when you venture out to your most frequented rivers or ponds. Make sure the rod fits the geography where you want it to perform.

2) Have the rods’ taper explained in detail to you. Make sure that you cast it, if possible, before shaking your head vertically as a sign of ownership.

3) Check on the rods’ guarantee from the company of origin. Misfortunes are a part of fly fishing!!

4) An outstanding fly rod gets “better with age” – Meaning that as your skill set develops over time your new rod will actually perform better! You will extract features from the rod that were “hidden” from you but now benefit your enhanced skill set.

5) Realize that the fine instrument you purchased will never lose its’ efficiency. It’s not like milk over time – it will not go bad!

6) While price is important, it should not be the overriding reason for purchase. Treating yourself to a new finely detailed rod that meets all of your expectations will be worth the price. If your purchase price causes you to “eat hamburger helper” for the next year or so – Don’t buy the rod.

The feeling of quality workmanship and increased efficiency in your hand has subtle benefits over time that truly move the needle of enjoyment.

Come in to see the line-up of new Thomas & Thomas and Hardy Rods that are truly at the top of their class. I can assist you with all of your requirements.


Internet Purchasing vs. ESFS Purchasing

When you take a look at the rewards program being offered and all the products I carry for your needs, it should become apparent that I’m trying to meet the needs of everyone in the fly fishing community.

Please look closely at the rewards program in conjunction with your purchase needs as I can confidently make the claim that with the rewards program the Evening Sun Fly Shop is the least expensive fly shop in America – Bar none!! There is no fly shop that I know or any conglomerate, mega box store that competes with my prices.

Internet PurchasingEvening Sun Purchasing
Can’t see or touch productSee, touch and feel before you buy
Often you pay for freight/shippingNo freight/shipping charges
No custom fitting on waders or boots, sunglasses, or any item where sizing is criticalTry it on before you buy it. Sizing is critical to your purchase
Not usually a knowledgeable, trained person to talk to who has used the product(s)Well skilled, trained people to talk to and explain your needs
Minimal if at all rewards programA rewards program that yields up to 31% for your purchasing. Unheard of in the industry!!!

These are at least 5 reasons to consider calling, stopping in or e-mailing the shop before you CLICK the mouse. You will help to support a local business that truly cares for you as a client and you will pay no more and always get FREE shipping to your door. Please try us out!!


So you think you know everything?

The ESFS will be running every month interesting factoids…

December 21st is the Winter Solstice, which marks the longest night of the year and is astronomically the beginning of winter.


CUSTOM Bamboo Rod for Sale

2 piece custom Gove Hill Bamboo Rod 7ft 4wt for sale at the shop. Custom designed for me. I chose to buy an alternative rod so this gem is for sale here. Priced at $995.

New Fly Tying Items

New items that have arrived at the shop:
1) Lots of different soft hackle skins for wet flies and emergers
2) A very beautiful Red Fox skin that I have placed into pieces
3) A very different and unique Silver Fox skin – cut into pieces. Both these skins can be used for Streamers, tailing material, and dubbing needs.
4) New Streamer and Wooly Bugger Hackle. Lots of new colors including dyed grizzly specimens.


Millers River maps

Finally in. Come and take a look at the latest & greatest map created by the shop for this river.

Squannacook and Nissitissit maps

Get your map of the local rivers – the Squannacook & Nissitissit that I created in the store. 700+ copies have already sold to date. These maps will make great gifts.

Deerfield River maps

Announcement: I have finally finished the third map in the series: Come in and get your new copy of The Deerfield River Map.

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