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Last updated
March 2, 2017

An Open Letter to Everyone Purchasing

from the Evening Sun Fly Shop

I am perplexed by the number of people who come into the shop touting that they bought a new reel, rod, line, net, etc. via the internet. I'm trying to root out, with your sincere help, what I can do to alter the course of this type of buying.

Is it my product selection?

Is it my pricing?

Is it my hours of operation?

Where is the fly shop failing you?

Everyone agrees that having a local fly shop is important from many points of view. If that is the conventional wisdom out there, what can I do to earn more of your business? I am all ears.

The Goliaths of the internet world are destroying your local economy! I will stand firm in my belief that purchasing from Evening Sun Fly Shop and taking advantage of the Sales Reward Yearly Program makes my shop the cheapest, least expensive way for you to get the same products with exceptional service and a dedicated commitment to helping you educate yourself for a more fruitful fly fishing experience.

I would like to hear from you concerning this issue. Where am I falling short? What more can I do for you that you don't see happening at the shop? I need your thoughts and ideas to help me get better at the items I don't do so well.

If you are not in step with the value of the Rewards Program, please call or email and I will go over all the details for you. There is a chart at the end of every newsletter that highlights the value of shopping at Evening Sun Fly Shop versus internet purchasing. Please read it and see if it makes sense to you.

Please respond with any suggestions that you think will make the shop a better experience for you.

Regards and Thank you,

Charlie Shadan

You Don’t Need a
Tee Time to Fish!

Video - Fishing
Local Rivers

2017 Rewards Program

Client Referral Program

Announcing a new client referral program at the Evening Sun Fly Shop

Details: Refer a new client to the ESFS and:

Please be sure to tell them to use your name at the time of their purchase - or no certificate will be issued.

Felt-Soled Wader Ban is Repealed in Vermont. Rock snot no longer thought invasive exotic.

Internet vs ESFS Purchasing

Internet Purchasing

Evening Sun Purchasing

  • Can't see or touch product
  • Often you pay for freight/shipping
  • No custom fitting on waders or boots, sunglasses or any item where sizing is critical
  • Not usually a knowledgeable, trained person to talk to who has used the product(s)
  • Minimal if at all rewards program
  • See, touch and feel before you buy
  • No freight/shipping charges
  • Try it on before you buy it. Sizing is critical to your purchase
  • Well skilled, trained people to talk to and explain your needs
  • A rewards program that yields up to 31% for your purchasing. Unheard of in the industry!!!

These are at least 5 reasons to consider calling, stopping in, or e-mailing the shop before you CLICK the mouse. You will help to support a local business that truly cares for you as a client and you will pay no more and always get FREE shipping to your door. Please try us out!!

Look closely at the rewards program in conjunction with your purchase needs as I can confidently make the claim that the Evening Sun Fly Shop is the least expensive fly shop in America - Bar none!! There is no fly shop that I know or any conglomerate, mega box store that competes with my prices.

Fishing Maps!

Get your map of the local rivers - the Squannacook, Nissitissit, and Millers. 500+ copies have already been sold to date.

These maps will tell you how to find the best fishing spots. They make great gifts for the upcoming holiday season!

Fly Fishing School Dates Set!

Upcoming Fly Tying Classes

Fly Tyers Corner

Rod & Reel
Sales Event!

Check Out Our Clearance Table!

Located in the backroom of the shop, it will be loaded with lots of great buys on items I want to change over for newer stock.

Sales up to 70% off list!

Come in and take part in these closeout specials.